press advertising

press advertising
рекл. = print advertising
* * *
Реклама
реклама в прессе
публикация рекламных объявлений в печатных изданиях

Англо-русский экономический словарь.

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Смотреть что такое "press advertising" в других словарях:

  • press advertising — / pres ˌædvətaɪzɪŋ/ noun advertising in newspapers and magazines …   Marketing dictionary in english

  • Advertising media selection — is the process of choosing the most cost effective media for advertising, to achieve the required coverage and number of exposures in a target audience. Contents 1 Performance 1.1 Frequency 1.2 Spread …   Wikipedia

  • Advertising — This article is about the form of communication. For other uses, see Advertiser (disambiguation). Advert redirects here. For the band featuring musician Gaye Advert, see The Adverts. For content guidelines on the use of advertising in Wikipedia… …   Wikipedia

  • advertising —    Advertising in Spain is part of the international advertising scene, with the top twenty agencies being owned, with very few exceptions, wholly or in part by multinational groups. Most of these groups became established by acquiring or… …   Encyclopedia of contemporary Spanish culture

  • advertising, influence of —    Advertising is used for a variety of purposes: to attempt to persuade consumers to buy goods, change the image of a commodity or service, induce brand loyalty, encourage retailers to stock particular products, sell political ideas, or keep… …   Encyclopedia of contemporary British culture

  • Press Gazette — Press Gazette, formerly known as UK Press Gazette (UKPG), is a British media trade magazine dedicated to journalism and the press. It has been running for 41 years, and currently has around 2,700 subscribers and a circulation of around 4,600,… …   Wikipedia

  • Press Badge Blues — is the third compilation of comic strips of the webcomic Newshounds by Thomas K. Dye. The book covers the comics between March 31 2000 and May 25 2001. These comics introduced the characters Rochelle O Shea and Virgil and Angie Lishuss.The book… …   Wikipedia

  • press pack — press ,pack noun count 1. ) a collection of information and advertising material that a company prepares about itself and sends to reporters or customers 2. ) a group of reporters that follow a famous person or report on an important event …   Usage of the words and phrases in modern English

  • Advertising Standards Authority (United Kingdom) — The Advertising Standards Authority (ASA) is the independent self regulatory organisation (SRO) of the advertising industry in the United Kingdom. The ASA is a non statutory organisation and so cannot interpret or enforce legislation. However,… …   Wikipedia

  • PRESS — This article is arranged according to the following outline: introduction in australia and new zealand in belgium in canada in czechoslovakia in england yiddish press in france in germany and austria between the two world wars after world war ii… …   Encyclopedia of Judaism

  • Advertising agency — An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients. An ad agency is independent from the client and provides an outside point… …   Wikipedia


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